Everything, even health, is subjected to the whims of the masses and trends. Even the terrain of alternative medicine has been sculpted and shaped by emerging trends and preferences of its consumers. While colon cleansing may be an ancient practice, ways to achieve a clean colon have changed and shifted as the years go by.
Colon cleanse supplements, no matter the brand or ingredients, work towards one goal: to get rid of toxins that could potentially harm you. Benefits of a colon cleanse supplement or a colon cleanse program highlight weight loss and a healthier digestive system as one of the best things you could gain from taking colon cleanse supplements. Go to the Internet and you'd see countless of advertisements, blogs, and forums dedicated to colon cleansing as a topic. However, with recent trends, the traffic trends on searches regarding a cleansing regimen have steadily leaned in favor of 'acai berry' instead of 'colon cleanse' in general. Does this mean that the acai berry and products made from this fruit have taken over as the “it” thing in the cleansing and detoxing arena?
In the United States, alone, traffic for acai berry has jumped to more than half of colon cleanse. Apparently, the most popular search in this topic is 'acai colon cleanse', perhaps an indication of consumers wanting a natural cleanse for themselves. One thing that could be a reason for this jump is the fact that TV show superstar Oprah Winfrey and health expert Dr. Mehmet Oz have been falsely used as endorsers of acai berry colon cleanse products. Before the two media stars filed a lawsuit against colon cleanse companies, the Internet was proliferated with images of these two seemingly advertising the benefits of having an acai berry colon cleanse. With the team of Dr. Oz and Oprah “promoting” or “advertising” a weight loss products, a lot of people are drawn to at least find out about these so-called miracle weight loss supplements. In Canada, the United Kingdom, and even New Zealand, traffic trends have favored acai berry from the last quarter of 2008 to 2009.
On the other hand, the traffic trend for search terms 'colon cleanse' have had the same steady amount of traffic from 2005 to 2009. Note, that until 2008, acai berry search terms and traffic were below those searching for colon cleanse by almost half. This means that before the false advertising and the hype, acai berry was nowhere near the popularity of colon cleanse.
Thanks to aggressive advertising as well as some tricks of semantics and Photoshop, acai berry products and acai berry colon cleanse have become popular keywords and search terms. However, this hardly reflects the efficacy of these kinds of products. Like in fashion, trends fade and at the end, only items with substance and quality, though not screamingly popular, are the ones that make really make it.
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Posted by: Acai Berry Colon Cleanse | November 18, 2009 at 08:15 PM