Just how effective is advertising? A closer look at colon cleanse keywords and traffic trends say a lot about emerging trends and products. Up until 2007, the term 'acai berry colon cleanse' was virtually unheard of. In fact, it was way below search terms 'colon cleanse'. Then, in one year, everything turned for the search term as it started beating the more conservative 'colon cleanse' terms and traffic. What changed? Does this mean that any acai berry product is preferred by the colon cleanse community?
In this case, it cannot be said that traffic trends reflect a brand's popularity. While acai berry products did enjoy a small stint in popularity, everything seems to be going down the drain for this traffic trend. Search 'acai berry' and you will see more scam reviews and lawsuits more than you would see acai berry brands. Thanks to the effort of Dr. Mehmet Oz and Oprah Winfrey, these shady acai berry products have been brought to court and will be made responsible, Several internet companies and brands have allegedly used the images of Oprah and Dr. Oz on their sites in order to sell products, a false claim, say the celebrities.
Acai berry may be popular but notoriously so. The line of products and brands associated with it may enjoy a brief time being popular but once the courts give a ruling on the case, things may change and tides may turn against these acai berry companies.
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